Global travel has grown to become a $166 billion industry that powers over 190,000 businesses, while global tourism generates over $2 trillion in annual revenue, fueling more than 2 million businesses worldwide. For today's generation of mobile millennials, representing the most diverse demographic in U.S. history, traveling has become a popular alternative to obsessively scrolling social feeds and frequenting local hot spots. What curious young people crave more than making connections are memorable experiences, feeding a growing hunger for exploring different parts of the world to expand their perspective. A 2016 Topdeck Travel survey, pooling over 31,000 millennials from 13 different countries, revealed 88% traveled abroad between one and three times a year, with 30% choosing to travel alone. Additionally, 76% credited peer recommendations, social media, and targeted online ads as their primary drivers for making travel decisions.